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Tuesday, 16 August 2011

Mentega Mengandungi DNA Babi

 Mentega mengandungi DNA babi

KUALA LUMPUR - Jabatan Kemajuan Islam Malaysia (Jakim) mengesahkan mentega jenama ‘Pure Creamery Butter-Golden Churn’ yang dipasarkan di Malaysia adalah tidak halal.

Ketua Pengarahnya, Othman Mustapha berkata, keputusan itu dibuat selepas, mendapati produk itu datang dari kilang yang sama dengan yang diedarkan di Sarawak walaupun pengimportnya berbeza.

“Perkara ini disahkan wakil syarikat Ballantyne Food dari New Zealand. Berikutan itu, umat Islam diminta tidak menggunakan produk tersebut,” katanya dalam satu kenya­taan di sini.

Othman juga meminta pemegang dan permohonan baru Sijil Pengesahan Halal dari Jakim atau jabatan agama Islam negeri yang menggunakan produk tersebut, menukarnya kepada yang mempunyai sijil halal serta mengemukakan resit pembelian bahan ramuan baru.

Othman berkata, perkara itu telah dimaklumkan kepada syarikat pengimport dan mereka bersetuju menarik balik produk terbabit dari pasaran.

Pada 19 Julai lepas, Jabatan Agama Islam Sarawak mengisytiharkan produk itu yang digunakan segelintir pengusaha kek lapis sebagai tidak halal kerana dikesan mengandungi DNA (asid deoksiribonukleik) babi, menyebabkan industri makanan itu terjejas.- Bernama

Jakim: Golden Churn Butter is non-halal

 The product is declared non-halal after it was found to contain pig DNA.

KUALA LUMPUR: The Islamic Development Department of Malaysia (Jakim) today confirmed that the ‘Pure Creamery Butter-Golden Churn’ sold in Malaysia is non-halal.

Its director-general, Othman Mustapha, said the decision was made after finding that the product came from the same factory as that distributed in Sarawak, although there were brought into the country by different importers.

“This was confirmed by the agent of Ballantyne Food, from New Zealand, which manufactures the product.

“Therefore, Muslims should not use the product,” he said in a statement here today.

Last July 19, the Sarawak Islamic Religious Department had declared the product non-halal after it was found to contain pig DNA.

Othman said the company had been informed of the matter and it had agreed to withdraw the product from the shelves.

He said the decision was made after discussing the matter with the Domestic Trade, Cooperatives and Consumerism Ministry, the Chemistry Department, the Health Ministry’s Food Safety and Quality Division, the Sarawak Islamic Religious Department and the Johor Islamic Religious Department on Aug 8.

With the product being confirmed non-halal, he advised holders and new applicants of the halal certificate who use the product to change it with other type of butter which is certified halal and to keep the purchase receipt of the new product as proof.

They are also required to carry out a ritual cleansing process by using clay soil and water, known as ‘samak’, and it has to be witnessed by the Islamic Religious Department in the respective states, he added.


Monday, 8 August 2011

More Traffic SEO

Keyword research, finding the right keywords for your website or product, is one of the fundamental activities in SEO.

The keywords you use to promote your website effectively selects what people will be visiting your website and you better make sure this is people interested in buying your products and services!

If you sell your own product the type of visitor will determine your conversion rate and visitor value. If you use AdSense on your website the type of visitor will determine your CPM. If you sell advertising directly the type of visitor will determine how long people are staying on your website which affects your page view statistics.

The keywords you use to promote your website directly determines the level of income you will have from your website.

How To Choose Keywords

Fist of all you need to have an idea of what products or services your are going to sell. At this point I'll just assume you already know that.

Now you start by making a list of all keywords related to you main product or service by brainstorming. Just write down everything you can think of, here's a list to get your started.
  •     Brand names
  •     Who is using the product (dentist,webmaster, mothers etc)
  •     Where is the product used (home, office, underwater, on website etc)
  •     Related products (soap - shampoo, car - insurance, hosting - domain names)
  •     Season (summer, Christmas, harvest etc)
  •     Product features (low noise, easy to use, cheap, high availability, tasty, blue)

When you have a list of 50-200 keywords you are ready for the next step which is keyword tools.

Keywords tools helps you find synonyms and related keywords that you didn't think about. They also help you determine if a keyword is likely to bring in paying customers or just browsers. And finally they help you determine the level of SEO competition for a keyword.

The fist tool to use is the Google keyword tool which is free and uses the Google index to find relevant keywords. The Google keyword tool tells you exactly what people are searching for on Google, it lets you know what people are interested in and in great detail.

As en example I type in the keyword "add url" into the box I quickly find out that there is several types of "add url" searched for.
  •     directory add url
  •     search engine add url
  •     seo add url

There is also some synonyms for add url
  •     submit url
  •     adding url
  •     register url
  •     add link

In my case as I run a search engine I might want to concentrate on the "search engine add url" and "seo add url". I also want to use the variations "submit url" and "add link" and probably also "search engine submit url" and "search engine add link"

As you see there is endless variations and you should now write down all the keyword that is relevant to your business and has some level of traffic. Use Excel or the free alternative, to easily keep track of your keyword lists.

Now that you have the keywords you need to find out the competition. If you are just starting out you don't want to take on a big competitor head on, instead try finding areas (keywords) that you competitor is neglecting and with those.

For every keyword in your list type in this at Google

allintitle:your keywords

Replace "your keywords" with your actual keyword phrase.

This query returns the sites that have your keyword phrase in the title of the webpage. Note the number of search results returned and write it down in your Excel or OpenOffice spreadsheet This is a rough indicator of the level of competition for that keyword.

And yes I know this is a lot of work so you might want to start with your most important keywords and continue with the rest later. (There's tools to make this task easier but they are not free so I'll tell you about them later...)

You now need to decide what page on your website is going to target what keyword. No single page should target more than two or in some cases three keywords/phrases, otherwise you have a loss of focus and the page will not be effective for sales or for SEO.

Finally you need to decide where to start. What pages you are going to build first and what keywords to optimize for first. A good idea is to start with the EASIEST keywords with the least amount of competition.

Sure you are not going to get a lot of traffic with these keywords, but you can expect to get a #1 Google ranking fairly quickly and with that you'll get some visitors and much needed feedback on you website and marketing message.

You'll also start generating some cash to help you along.

When you have mastered the easy keywords you just go on to the medium competition ones, and then you have those at #1 go on with the tough ones.

Now you probably think that this is a lot of work, and it is! But choosing the right keywords and target market can mean a ten fold increase in income ones the traffic is starting to flow.

And as I said earlier there's tools to make your work easier.
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