Facebook is a social media network of the fastest growing in the present and estimated that almost half of the world's Internet users have a Facebook account. Every day thousands of new users to register to use it.
Aside from individuals creating personal profiles and engaging in the Facebook community, business users can also create a Page for their business or a Group for a community of users.
Facebook has become one of the most effective digital marketing tools for brands both big and small.
But most entrepreneurs just scratch the surface of what Facebook can offer them. Buddy Media have published an awesome guide to using Facebook correctly.
Here are their top ten tips for making sure your brand gets seen in people's newsfeeds:
1. Ask questions
This is one of the easiest ways of engaging with people on Facebook: ask questions. People love to talk about themselves and offer their thoughts – and the more comments and "Likes" you get, the better your post will do.
Keywords such as "where", "when", "would and "should" see the highest number of engagement on Facebook. "Would", in particular, drives spikes in "Likes" due to fans using "Like" as a way of voting "yes" on a question.
2. Post games and trivia
Incorporating games and trivia on Facebook also drives engagement. Facebook users like to show off their knowledge, and trivia is a great way to encourage engagement with your brand.
3. Interact and engage
When people write comments on your posts or wall, you should contribute to the discussion to maintain user engagement. The longer a thread is, the higher it will rank in your fans' Facebook news feeds.
4. Incorporate wall sapplets
Instead of just posting items with text, vary the material and incorporate interactive components (known as sapplets). This could include polls or coupons, which will prompt your fans to engage with your status updates directly in the news feed, beyond standard "Likes" and comments.
5. Incorporate relevant photos
Rather than just telling your fans about your products and services, why not show them? Relevant photos will attract people to your posts. Facebook has assigned a higher weight value to photos than to other types of content, so photos will keep you in people's news feeds. Photos are also a great way to get people excited about new products.
6. Relate to current events
Do not offend your fans by linking your business to unrelated information or events. It's really important for you to relate your content to current events.
You can post questions or state your stance on pertinent issues (but again, be careful!), as this could encourage fans to engage with you and get a discussion going. Research by Buddy Media shows that engagement rates peak for holiday posts, such as Valentine's Day an St Patrick's Day – so why not wish your fans well during the holidays?
7. Incorporate videos
Everyone loves interactive content – and video is one of the best strategies a brand can use to draw attention. For example, you could use videos to show people how to best use your products/services – why not offer them a tutorial?
8. Post content for time-sensitive campaigns
"Deal ends today!", "Sale on now!", "Don't miss out!".
Facebook is a great platform for publishing time-sensitive content. Timing and relevancy are important to get right if you want to drive traffic.
9. Include links within posts
As a tool for sharing and spreading information, Facebook is an obvious place for you to post links. This will encourage people to share the link with their friends, spreading your brand and driving engagement.
10. Be explicit in your posts
Be explicit by telling people exactly what you want them to do. In many cases, publishing content that you think might generate traffic isn't always enough to get the results you want. Instead, be explicit and explain to your users exactly what action you want them to take. For example: "Click here and use our special tool to post to your wall".
फेसबुक इस्तेमाल करने के लिए व्यापार टिप्स, フェイスブックを使用するためのビジネスのヒント
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